Emergency publicity typically requires the use of distributed promotional effort.
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Q144: Advertising, publicity, personal selling, and sales promotion
Q145: When deciding whether to use publicity, a
Q146: The lack of control over publicity by
Q147: To increase sales by a specified percent
Q148: In general, an in-house public relations department
Q150: It is generally much more difficult to
Q151: a. Explain the relationship between advertising and public
Q152: Business consulting firms seldom advertise for clients.
Q153: What are the pros and cons of
Q154: Compare magazines, daily newspapers, commercial television, and
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