The proper view of public relations is that it is needed infrequently; crisis fighting is used when bad reports are circulated by the media.

Name: The proper view of public relations is that it is needed infrequently; crisis fighting is used when bad reports are circulated by the media.
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Question

Quizplus · Accepted Answer

Public relations is an ongoing process that involves maintaining a positive image and relationship with the public, not just during crises.

The Proper View of Public Relations Is That It Is