Which of the following is an example of an implicit comparative message?
A) "The new Panasonic shaver recharges in 30 minutes. Compare that to your Norelco unit."
B) "Our new model shaver's motor has twice the speed of our previous model."
C) "Our shaver shaves more closely than the leading brand."
D) "Our shaver was judged as best by a leading independent consumer magazine."
Correct Answer:
Verified
Q17: Preliminary decisions are made as to message
Q18: An advertiser must select a message that
Q19: The combination of words and symbols transmitted
Q20: Which of these is NOT an example
Q21: The product features, prices, and quality of
Q23: Both massed and distributed promotion practices are
Q24: A tuxedo rental firm concentrates its promotional
Q25: With what type of promotion is communication
Q26: The time it takes for a message
Q27: Company salespersons, opinion leaders, newspapers, television, and
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents