A tuxedo rental firm concentrates its promotional effort in high school prom, fraternity and sorority formals, and wedding seasons. What form of promotion does the retailer use?

Question

Quizplus · Accepted Answer

The tuxedo rental firm is using a massed promotion strategy, concentrating its promotional efforts during specific, high-demand periods such as high school proms, fraternity and sorority formals, and wedding seasons, rather than spreading them evenly throughout the year.

A Tuxedo Rental Firm Concentrates Its Promotional Effort in High