A researcher is concerned that the public will not properly interpret its commercials due to the high level of symbolism. The firm is concerned about which stage in the channel of communication?

Question

Quizplus · Accepted Answer

Decoding is the stage in the communication process where the audience interprets the message. If there's concern about the public not properly interpreting commercials due to high symbolism, it relates directly to the decoding process.

A Researcher Is Concerned That the Public Will Not Properly