Visual and/or verbal messages that consumers do not see or hear, but which are used to induce purchases, are examples of

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Subliminal advertising refers to the use of images or sounds that are not consciously perceived by the viewer or listener but are supposed to influence their behavior, such as inducing them to make a purchase. This type of advertising operates below the level of the consumer's awareness.

Visual And/or Verbal Messages That Consumers Do Not See or Hear