An important characteristic of nonpersonal (mass) media is
A) the appeal of social acceptance through a product's purchase.
B) the ability to change the message to appeal to each consumer's needs.
C) low per-customer costs.
D) an impartial source.
Correct Answer:
Verified
Q23: Both massed and distributed promotion practices are
Q24: A tuxedo rental firm concentrates its promotional
Q25: With what type of promotion is communication
Q26: The time it takes for a message
Q27: Company salespersons, opinion leaders, newspapers, television, and
Q29: A researcher is concerned that the public
Q30: Difficulties with decoding often increase as the
Q31: A highly controversial form of promotion is
A)
Q32: A consumer CANNOT consciously decode
A) symbolic messages.
B)
Q33: Visual and/or verbal messages that consumers do
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