The time it takes for a message to lose its effectiveness is its
A) wearout rate.
B) massed promotion rate.
C) promotional lag.
D) distributed promotion rate.
Correct Answer:
Verified
Q21: The product features, prices, and quality of
Q22: Which of the following is an example
Q23: Both massed and distributed promotion practices are
Q24: A tuxedo rental firm concentrates its promotional
Q25: With what type of promotion is communication
Q27: Company salespersons, opinion leaders, newspapers, television, and
Q28: An important characteristic of nonpersonal (mass) media
Q29: A researcher is concerned that the public
Q30: Difficulties with decoding often increase as the
Q31: A highly controversial form of promotion is
A)
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents