The Following Questions are linked to this scenario: A leading manufacturer of automobile tires is reevaluating its channel strategy.
-The tire manufacturer is interested in differentiated marketing in which it appeals to both price-conscious shoppers through mass merchandisers and to service-oriented shoppers through gasoline stations and tire specialty stores. The firm should utilize which type of distribution?
A) Intensive
B) Dual channels
C) Selective
D) Direct

Question

Quizplus · Accepted Answer

The firm should utilize dual channels to cater to both price-conscious shoppers through mass merchandisers and service-oriented shoppers through gasoline stations and tire specialty stores, allowing them to target different segments effectively.

The Following Questions Are Linked to This Scenario: a Leading