The balance of power has shifted from manufacturers to wholesalers due to
A) the decline in importance of franchising.
B) higher brand loyalty in purchasing by final consumers.
C) the popularity of private brands.
D) vertical integration by manufacturers.

Question

Quizplus · Accepted Answer

The popularity of private brands has given wholesalers more power as they can offer exclusive products that compete with national brands, reducing manufacturers' influence.

The Balance of Power Has Shifted from Manufacturers to Wholesalers