A slotting allowance, in which retailers require that a manufacturer pay for the use of shelf space for new products, illustrates
A) channel cooperation.
B) channel conflict.
C) a pulling strategy.
D) the total-cost approach.

Question

Quizplus · Accepted Answer

Slotting allowances can lead to channel conflict as they may create tension between manufacturers and retailers over the cost and allocation of shelf space.

A Slotting Allowance, in Which Retailers Require That a Manufacturer