A service blueprint can be best defined as
A) a visual portrayal of the service process.
B) the industrialization of services through hard technologies.
C) the use of pre-planned systems for services.
D) the use of all technologies (hard, soft, and hybrid) to reduce variability in services.
Correct Answer:
Verified
Q28: A beauty parlor finds that a good
Q29: The high costs and low reliability of
Q30: When a service firm decides to automate
Q31: Pre-planned systems sold as one unit such
Q32: Pre-planned systems and automation can be combined
Q34: According to research, which of these does
Q35: Service firms have often lagged manufacturing firms
Q36: Which statement concerning advertising by attorneys is
Q37: Marketing activities conducted by organizations and individuals
Q38: In contrast with profit-oriented marketing, nonprofit marketing
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