The Travelers Insurance Company's "umbrella" corporate symbol is intended to reduce the effects of what service characteristic?

Question

Quizplus · Accepted Answer

The "umbrella" symbol of The Travelers Insurance Company is intended to reduce the effects of intangibility, a characteristic of services that makes them unable to be seen, tasted, felt, heard, or smelled before they are bought. The symbol helps to create a tangible representation of the company's services, making them feel more concrete and understandable to consumers.

The Travelers Insurance Company's "Umbrella" Corporate Symbol Is Intended to Reduce