The Following Questions Are Linked to This Scenario: a Major

The Following Questions are linked to this scenario: A major hotel chain with a large percentage of its business in the winter season and slow summer sales is rethinking its overall service strategy.
-A hotel chain can encourage customers to increase their patronage during nonpeak periods (where it has significant excess capacity) by

A) hiring part-time personnel during peak periods.
B) marketing similar services to segments having different demand patterns.
C) marketing new services not affected by existing capacity constraints.
D) offering price reductions in nonpeak periods.