Company product positioning for a wool-based carpeting manufacturer may reveal to a firm that
A) home improvement centers have increased their sales of wool-based carpeting products relative to specialty stores.
B) two of a firm's products have similar images.
C) consumers desire an easy-to-clean wool-based carpeting.
D) the firm has lost market share to foreign competitors.

Question

Quizplus · Accepted Answer

Product positioning involves understanding how a product is perceived in the market relative to competitors, which can reveal if two products have similar images.

Company Product Positioning for a Wool-Based Carpeting Manufacturer May Reveal