A firm can map its products in terms of consumer perceptions and desires, competition, other company products, and environmental changes through
A) the semantic differential.
B) product portfolio analysis.
C) product positioning.
D) the product life cycle.

Question

Quizplus · Accepted Answer

Product positioning is the process of determining how to best communicate a product's attributes to the target market based on customer needs, competitor positions, and the company's own marketing mix. It involves mapping products in terms of consumer perceptions and desires, competition, other company products, and environmental changes.

A Firm Can Map Its Products in Terms of Consumer