The product management system most appropriate for a smaller firm that wishes to centralize its marketing function is the
A) venture team.
B) product planning committee.
C) product (brand) manager system.
D) marketing manager system.

Question

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The Answer of The product management system most appropriate for a smaller firm that wishes to centralize its marketing function is the
A) venture team.
B) product planning committee.
C) product (brand) manager system.
D) marketing manager system.

The Product Management System Most Appropriate for a Smaller Firm