In product positioning, a product's ideal points represent
A) products that have met both sales and profit objectives.
B) products that have similar images.
C) products that can be expanded from the firm's current offerings.
D) the attributes consumers would like products to have.

Question

Quizplus · Accepted Answer

Ideal points in product positioning refer to the attributes or characteristics that consumers desire in a product, representing their preferences and expectations.

In Product Positioning, a Product's Ideal Points Represent