An advantage of a consistent product mix to a marketer is the
A) encouragement of one-stop shopping.
B) ability to meet all of a customer's needs within a product segment.
C) ability to satisfy the needs of a diverse group of customers.
D) development and maintenance of a strong image.

Question

Quizplus · Accepted Answer

A consistent product mix helps in developing and maintaining a strong brand image, as it ensures that all products align with the brand's identity and values, making it easier for customers to recognize and trust the brand.

An Advantage of a Consistent Product Mix to a Marketer