What type of product mix is required by a firm that seeks to be the single source for all of its customers' needs?
A) Integrated
B) Consistent
C) Deep and wide
D) Deep and narrow

Question

Quizplus · Accepted Answer

A deep and wide product mix allows a firm to offer a broad range of products across various categories, aiming to meet all of a customer's needs, making it the single source for those needs.

What Type of Product Mix Is Required by a Firm