Both the convenience of store location and closeness to competing retailers is less important for specialty products than for shopping products.

Question

Quizplus · Accepted Answer

Specialty products are unique or high-value items for which consumers are willing to expend considerable effort to obtain, making factors like convenience of store location and proximity to competitors less critical compared to shopping products, where comparison and convenience play a larger role in the purchasing decision.

Both the Convenience of Store Location and Closeness to Competing