Brand extension strategies are more easy to implement when a firm has a consistent product mix.

Name: Brand extension strategies are more easy to implement when a firm has a consistent product mix.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Brand extension strategies are easier to implement when a firm has a consistent product mix because the existing brand equity and customer perceptions can be leveraged more effectively, reducing the risk and uncertainty associated with introducing new products under the same brand.

Brand Extension Strategies Are More Easy to Implement When a Firm