The consumer goods classification system recognizes that a consumer can at one time view a good as a shopping good, and then, after considerable experience with the good, view the same good as a specialty good.

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The consumer goods classification system acknowledges that perceptions of goods can change over time based on a consumer's experience, familiarity, and loyalty towards a product. Initially, a product might be seen as a shopping good, which a consumer compares on attributes such as quality, price, and style. Over time, as the consumer becomes more familiar and develops a preference for the product, it can become a specialty good, which is sought after for its unique characteristics and brand identity, and for which the consumer is willing to make a special purchasing effort.

The Consumer Goods Classification System Recognizes That a Consumer Can