American lifestyles are divided into eight major categories-innovators, thinkers, believers, achievers, strivers, experiencers, makers, and survivors-in
A) VALS 1.
B) VALS 2.
C) the Social Styles model.
D) the social class scale.

Question

Quizplus · Accepted Answer

The correct answer is VALS 2, which stands for Values and Lifestyles, a proprietary research methodology used for market segmentation. The VALS framework identifies eight distinct consumer segments based on their values, attitudes, and lifestyles, as mentioned in the question.

American Lifestyles Are Divided into Eight Major Categories-Innovators, Thinkers, Believers