Which target market approach aims at a large, broad consumer market with a single well-defined marketing plan?
A) Concentrated marketing
B) Undifferentiated marketing
C) Differentiated marketing
D) Market segmentation

Question

Quizplus · Accepted Answer

Undifferentiated marketing targets a large, broad market with a single marketing strategy, rather than tailoring the marketing mix to specific segments. This approach assumes that the product will appeal to consumers with diverse backgrounds.

Which Target Market Approach Aims at a Large, Broad Consumer