Which target market approach is best for a firm seeking the mass market?
A) Undifferentiated marketing
B) Concentrated marketing
C) Differentiated marketing
D) Market segmentation

Question

Quizplus · Accepted Answer

Undifferentiated marketing targets the entire market with one offer, making it suitable for firms seeking to reach the mass market. This approach assumes that all consumers have similar needs and desires, which aligns with the goal of reaching as broad an audience as possible.

Which Target Market Approach Is Best for a Firm Seeking