When a firm's overall sales penetration is high,
A) obtaining additional heavy users becomes increasingly difficult.
B) undifferentiated marketing is the preferred target market strategy.
C) obtaining additional sales may become more difficult.
D) the marketing budget is too large.

Question

Quizplus · Accepted Answer

When a firm's overall sales penetration is high, it means that a large portion of the potential market is already being served. This can make it more challenging to find new customers or increase sales further, as most of the market is already captured.

When a Firm's Overall Sales Penetration Is High