Which sales forecasting technique is most appropriate for a firm that is concerned about the impact of such factors as economic conditions and sales fluctuations on sales?
A) Complex trend analysis
B) Simple trend analysis
C) Chain-ratio method
D) Market buildup method

Question

Quizplus · Accepted Answer

Complex trend analysis is most appropriate for a firm concerned about the impact of various factors like economic conditions and sales fluctuations on sales because it involves analyzing historical data and external factors to predict future sales, allowing for a more nuanced understanding of how different variables affect sales outcomes.

Which Sales Forecasting Technique Is Most Appropriate for a Firm