By accurately ___, a firm can develop a marketing budget, allocate marketing resources, analyze productivity, measure success, and modify marketing programs.
A) applying benefit segmentation
B) outlining a target market strategy
C) segmenting the market
D) forecasting sales

Question

Quizplus · Accepted Answer

Forecasting sales allows a firm to develop a marketing budget, allocate resources effectively, analyze productivity, measure success, and make necessary modifications to marketing programs.

By Accurately ___, a Firm Can Develop a Marketing Budget