A firm is able to develop a list of its key Internet customers. This list enables it to tailor specials to a customer's past purchases, to develop an incentive program for loyal customers, and to notify customers who have not made a recent purchase. This list most clearly illustrates
A) channel relations.
B) mass customization.
C) data-base development.
D) projecting an image.

Question

Quizplus · Accepted Answer

The list of key Internet customers used for tailoring specials, developing incentive programs, and notifying inactive customers is an example of data-base development. This is because it involves collecting, managing, and analyzing customer data to enhance relationships and marketing efforts.

A Firm Is Able to Develop a List of Its