A major benefit to the manufacturer of mass customization is
A) better coordination with vendors.
B) lower shipping costs.
C) reduced inventory risk.
D) lower production costs.

Question

Quizplus · Accepted Answer

Mass customization allows manufacturers to produce goods based on individual customer requirements, reducing the risk of unsold inventory since products are made to order. This contrasts with traditional mass production, where large quantities of a product are made in anticipation of demand, leading to higher inventory risk if products do not sell.

A Major Benefit to the Manufacturer of Mass Customization Is