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Which of the Following Is NOT a Major Advantage in a Manufacturer's

Question 86

Multiple Choice

Which of the following is NOT a major advantage in a manufacturer's selling close-out and irregular merchandise on the Web rather than its traditional reseller channels?


A) This strategy is less likely to affect the sale of the manufacturer's traditional goods.
B) This strategy will yield higher prices for the close-out and irregular merchandise.
C) This strategy will bring back customers to the Web site.
D) This strategy may appeal to a different target market than the manufacturer's traditional resellers.

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