Which of the following is the poorest measure of a Web site's overall performance?
A) Average sale per Web-based transaction
B) The cost to the marketer of completing a Web-based transaction versus the cost of a traditional transaction
C) Average downloading time for Web graphics
D) The average length of time a consumer visits a Web site

Question

Quizplus · Accepted Answer

Average downloading time for Web graphics is the poorest measure of a Web site's overall performance because it focuses on a technical aspect rather than directly measuring business effectiveness or customer engagement metrics like sales, costs, or visit duration.

Which of the Following Is the Poorest Measure of a Web