A research study found that while many consumers attempt to complete a sale on the Web, few actually do so. Problems cited include the presence of shipping fees, taxes, fear of credit card security, and the difficulty in implementing the transaction. This study should make a firm reevaluate its
A) Web address.
B) links.
C) shopping tools.
D) use of multimedia.

Question

Quizplus · Accepted Answer

The problems cited in the study (shipping fees, taxes, fear of credit card security, and difficulty in implementing the transaction) directly relate to the shopping experience on the website. Improving shopping tools can address these issues by making transactions easier, more secure, and more transparent regarding costs.

A Research Study Found That While Many Consumers Attempt to Complete