Which of the following is NOT an advantage of opt-in E-mail for a marketer?
A) Consumers have better perceptions of the marketer due to its respecting the consumer's right to privacy.
B) The retailer can develop a significant data base through sharing mailing lists with other firms.
C) Consumers that agree to the opt-in E-mails are excellent prospects for the marketer's goods.
D) Consumers that agree to the opt-in E-mails are more likely to read the promotional material than typical consumers.

Question

Quizplus · Accepted Answer

The primary advantage of opt-in email marketing is that it respects consumer privacy and targets interested consumers, rather than developing a database through sharing mailing lists, which might not respect consumer privacy or preferences.

Which of the Following Is NOT an Advantage of Opt-In