Which of the following best represents an example of a retailer's using relationship marketing with its business partners?
A) A retailer's maintaining a Web site featuring the names of all the brands it sells
B) A retailer's engaging in electronic data interchange with its key suppliers
C) A retailer's charging a supplier a slotting fee for new products
D) A retailer's bargaining hard with a supplier to obtain the lowest possible price

Question

Quizplus · Accepted Answer

Relationship marketing focuses on long-term engagement and mutual benefits in business relationships. Engaging in electronic data interchange (EDI) with key suppliers is an example of this, as it streamlines transactions, improves efficiency, and strengthens the partnership between the retailer and its suppliers.

Which of the Following Best Represents an Example of a Retailer's