A major department store chain examined secondary data to determine why its turnover of salespeople was up 20 percent. The secondary data review provides two explanations: several retailers opening new stores in the area and low job satisfaction among some salespersons. The firm has decided not to collect primary data. This approach is correct.

Question

Quizplus · Accepted Answer

Relying solely on secondary data may not provide the comprehensive insights needed to understand the specific reasons for the high turnover rate within their own company. Primary data collection could offer more direct, relevant, and actionable insights specific to the company's situation and workforce.

A Major Department Store Chain Examined Secondary Data to Determine