The question "What impact will a 10 percent reduction in price have on sales to new customers?" should be addressed through exploratory research.

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Exploratory research is used to explore a problem or situation without having a clear hypothesis. The question about the impact of a price reduction on sales is more specific and would typically be addressed through causal research, which seeks to determine cause-and-effect relationships.

The Question "What Impact Will a 10 Percent Reduction in Price