A firm generally has a better understanding of the accuracy of external secondary data than of internal secondary data.

Question

Quizplus · Accepted Answer

A firm generally has a better understanding of the accuracy of internal secondary data because it originates from within the organization, allowing for more control and familiarity with the data collection processes and methodologies used. External secondary data, on the other hand, comes from outside sources, making it more challenging to verify its accuracy and reliability.

A Firm Generally Has a Better Understanding of the Accuracy