A marketer of flour seeks to increase its usage rate by adding a Web site featuring recipes that feature its brand. This strategy exemplifies

Question

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This strategy exemplifies market penetration because it aims to increase the usage rate of the existing product (flour) among current customers by adding a new feature (a website with recipes) that encourages more frequent or varied use of the product without changing the product itself or targeting new market segments.

A Marketer of Flour Seeks to Increase Its Usage Rate