In developing a marketing plan, a marketing manager must take into account marketing factors that are uncontrollable by marketing personnel. These variables include
A) pricing and distribution management.
B) consumers and competition.
C) marketing objectives and technology.
D) marketing organization and supplier prices.

Question

Quizplus · Accepted Answer

Uncontrollable factors in marketing refer to external elements that marketing personnel cannot directly control, such as consumers' behaviors and preferences, and the strategies and actions of competitors. These factors can significantly influence marketing strategies and outcomes.

In Developing a Marketing Plan, a Marketing Manager Must Take