When the top management of a computer manufacturer decides to purchase a former supplier of computer cases, this decision has the greatest impact on the company's
A) overall objectives.
B) marketing functions.
C) corporate culture.
D) line of business.

Question

Quizplus · Accepted Answer

This decision affects the company's line of business as it involves vertical integration, changing the scope of operations by bringing a supplier's operations in-house.

When the Top Management of a Computer Manufacturer Decides to Purchase