For a firm to properly adopt the marketing concept, it must be at which stage in the evolution of marketing?
A) Marketing department era
B) Sales era
C) Production era
D) Marketing company era
Correct Answer:
Verified
Q24: The intensive use of marketing research is
Q25: When marketing personnel conduct consumer research and
Q26: While the role of marketing has been
Q27: Virtually all decisions are made on the
Q28: The marketing company era is best characterized
Q30: Which one of the following is NOT
Q31: A value-based philosophy
A) assesses a product's benefits
Q32: When a firm has an integrated marketing
Q33: Which of these is NOT an example
Q34: With a selling philosophy, the first stage
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