While the role of marketing has been accepted by the firm, marketing may not be the driving force in a company in the
A) marketing department era. .
B) sales era.
C) marketing company era
D) production era.
Correct Answer:
Verified
Q21: The sales era of marketing is generally
Q22: In the sales era of marketing,
A) products
Q23: In which stage of marketing's evolution is
Q24: The intensive use of marketing research is
Q25: When marketing personnel conduct consumer research and
Q27: Virtually all decisions are made on the
Q28: The marketing company era is best characterized
Q29: For a firm to properly adopt the
Q30: Which one of the following is NOT
Q31: A value-based philosophy
A) assesses a product's benefits
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