A firm uses a strategic planning committee in which marketing, finance, and production personnel have equal representation and responsibility. This illustrates which era in the evolution of marketing?

Question

Quizplus · Accepted Answer

The marketing company era is characterized by a company-wide customer orientation with the objective of achieving long-term success. The inclusion of marketing, finance, and production personnel in strategic planning reflects this holistic approach, emphasizing the integration of all departments to focus on meeting customer needs.

A Firm Uses a Strategic Planning Committee in Which Marketing