When a marketer offers its customers a "no-questions-asked, money-back guarantee" on all of the products it sells, it is applying the

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This is an application of the marketing concept, which focuses on satisfying customer needs and wants while meeting organizational objectives. A "no-questions-asked, money-back guarantee" is a way to ensure customer satisfaction and trust, aligning with the marketing concept's emphasis on customer orientation.

When a Marketer Offers Its Customers a "No-Questions-Asked, Money-Back Guarantee