A Mail Order-Based Baking Products and Supplies Firm Caters to Enthusiasts

A mail order-based baking products and supplies firm caters to enthusiasts. The firm stocks unusual and useful items, thoroughly tests all products sold (and refuses to sell products that do not pass its tests regardless of customer demand or product profitability) , offers an unconditional money-back guarantee, and provides troubleshooting assistance to its customers. The firm's strategy has a(n)

A) sales era focus.
B) goal orientation.
C) broad view of marketing.
D) integrated marketing focus.