A hotel has a sophisticated marketing information system which enables it to track customer satisfaction as measured by questionnaires left in hotel rooms and phone-based interviews with recent guests. In addition, the information system is able to track hotel occupancy rates, as well as guests' usage of restaurants and other facilities. This better enables the hotel to measure consumer satisfaction and the achievement of corporate goals. The company is following a

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The hotel's approach of tracking customer satisfaction, occupancy rates, and facility usage to measure consumer satisfaction and achieve corporate goals aligns with a marketing philosophy, which focuses on meeting the needs and wants of customers to ensure long-term success.

A Hotel Has a Sophisticated Marketing Information System Which Enables