The Following Questions are linked to this scenario: As vice-president of marketing for a major camera manufacturer, you are concerned about lagging sales for the firm's new compact digital camera. While the camera is very small, has a built-in zoom lens, and incorporates automatic focusing, its sales are 30 percent below expectation. You are contemplating two alternative approaches to correcting the camera's poor sales performance.
-Another approach is to conduct a major market research study aimed at both retailers and final consumers. This study will examine consumer needs in the purchase of a camera and how the new model meets the needs. The vice-president is committed to revising the model to meet consumer preferences, if suggested by the research. This approach most closely resembles a(n)

Question

Quizplus · Accepted Answer

The approach of conducting a major market research study to understand consumer needs and preferences, and then revising the product accordingly, aligns with the marketing philosophy. This philosophy focuses on satisfying customer needs as the key to achieving business goals.

The Following Questions Are Linked to This Scenario: as Vice-President