A goal is a precise and measurable desired future state that a company attempts to realize.

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A goal is a specific and measurable desired outcome that a company aims to achieve. It provides direction and focus for the organization's efforts and helps to align resources towards a common objective. The specificity and measurability of a goal are crucial for tracking progress and determining whether the organization is on track to achieve its vision and mission.

A Goal Is a Precise and Measurable Desired Future State